If any business doesn't do or expect to do any business in Europe, there's no good reason to serve Europe and assume the risks and costs associated with GDPR on

If any business doesn't do or expect to do any business in Europe, there's no good reason to serve Europe and assume the risks and costs associated with GDPR on top of complying with regulations for your market. I'd love to see any analysis on how GDPR has panned out in the years post adoption. I'd guess little or nothing has changed to the big advertising firms who all promote a logged in ecosystem but I would assume data brokerage with "third party cookies" has gone way down