That's my point. If consumers are willing to go directly to Facebook, and Facebook are willing to serve them directly, why does Apple need to get involved? On

That's my point. If consumers are willing to go directly to Facebook, and Facebook are willing to serve them directly, why does Apple need to get involved? On the other hand, if consumers want Apple involved, they wouldn't leave the app store, they wouldn't download the app, and the app will fail when there's no users.