FWIW, I recall Prime Now was geared towards making money back via "on-demand" alcohol sales. Drizly was one of the competitors in the market. In a similar fash

FWIW, I recall Prime Now was geared towards making money back via "on-demand" alcohol sales. Drizly was one of the competitors in the market. In a similar fashion, and as per how Amazon likes to operate, the functionality of Prime Now was then assimilated into Amazon.com itself.