Scaling for a million customers is the easy part. Finding a million customers that want to pay a premium price for a product that your competitors make for 1/4

Scaling for a million customers is the easy part. Finding a million customers that want to pay a premium price for a product that your competitors make for 1/4 the price in another country is the hard part. And if you plan for that scale and don't find the million customers, you now have a million dollar toaster.