It's just classical enshitification. Now that Amazon has captured user-share, they will (ineluctably) abuse user good-will (by padding search results with ad-p

It's just classical enshitification. Now that Amazon has captured user-share, they will (ineluctably) abuse user good-will (by padding search results with ad-placed products the user does not want) until they reach some marginal breaking point. The users that remain are either oblivious or cursed with a lingering taste of bad-faith and bullshit. Eventually the giant will strangle itself in its sleep, but that's probably 50+ years out given how these things go.