What I mean by it is that some previous interaction with amzn has left behind some state that leads to a markedly different search result than for other people.

What I mean by it is that some previous interaction with amzn has left behind some state that leads to a markedly different search result than for other people. I can see (because I was there discussing it back in 95) what the appeal of personalized search results could be for both sellers and consumers. But a few decades of that BS have fairly convincingly made the case that it is a horrible idea.