Anyone who reads HN knows that 42Floors (I cannot read that name without feeling slightly annoyed at what seems like a 37Signals rip) have been playing the atte

Anyone who reads HN knows that 42Floors (I cannot read that name without feeling slightly annoyed at what seems like a 37Signals rip) have been playing the attention card lately -- popular blog post after blog post on contentious, contemporary, pop-topics -- and this is just the latest. Anyone who misinterprets and describes this as a realistic recruitment strategy is a little naive. It's attention seeking, with the target being secondary.