4 ms·

> One solution is that the first hop in the chain has to match the domain of the display URL Does anyone know why this isn't the default? I can't think of any

> One solution is that the first hop in the chain has to match the domain of the display URL Does anyone know why this isn't the default? I can't think of any legitimate reason why a brand wouldn't want to have their true domain displayed? If they want to redirect to a third-party they can implement it on their own website.

bombcar 3y ago
Too many people would complain if they just turned it on, watch the trackers fly by. Since their customers are the people running the trackers and giving them money, they listen to the advertisers and not the cattle who are clicking on ads.
- Nextgrid 3y ago
  But you can still have trackers? You can still link to a unique URL on your own domain, and you can still pass query params to your spyware of choice?
  - bombcar 3y ago
    Sure, but right now any mid-level mangler can hire "bobs discount SEO, advertising, and snow clearing" to run some Google ads for them, and move on. If Bob has to get the manager to get approval from IT to subdesignate or add a CNAME or whatever they need, it's a huge additional friction. I think many people think that advertising is "Kohl's goes to Google and buys an ad" - it's much more often Kohls hires an agency that hires an agency that manages a independent company that fills out the actual ads, and they all want to track their piece of the pie.
cj 3y ago
I’m pretty sure it is the default. But some people use services like ClickCease which helps mitigate click fraud (e.g. if your competitor clicks your ad over and over, ClickCease and similar services can automatically exclude their IP so they can’t click your ads.. or at least that’s the pitch) Some of these services work by being the first hop in the redirect chain. I was under the impression that Google whitelists services allowed to be used for redirects.

4 ms·

> One solution is that the first hop in the chain has to match the domain of the display URL Does anyone know why this isn't the default? I can't think of any

by Nextgrid 3y ago

bombcar 3y ago
Too many people would complain if they just turned it on, watch the trackers fly by. Since their customers are the people running the trackers and giving them money, they listen to the advertisers and not the cattle who are clicking on ads.
- Nextgrid 3y ago
  But you can still have trackers? You can still link to a unique URL on your own domain, and you can still pass query params to your spyware of choice?
  - bombcar 3y ago
    Sure, but right now any mid-level mangler can hire "bobs discount SEO, advertising, and snow clearing" to run some Google ads for them, and move on. If Bob has to get the manager to get approval from IT to subdesignate or add a CNAME or whatever they need, it's a huge additional friction. I think many people think that advertising is "Kohl's goes to Google and buys an ad" - it's much more often Kohls hires an agency that hires an agency that manages a independent company that fills out the actual ads, and they all want to track their piece of the pie.
cj 3y ago
I’m pretty sure it is the default. But some people use services like ClickCease which helps mitigate click fraud (e.g. if your competitor clicks your ad over and over, ClickCease and similar services can automatically exclude their IP so they can’t click your ads.. or at least that’s the pitch) Some of these services work by being the first hop in the redirect chain. I was under the impression that Google whitelists services allowed to be used for redirects.