It depends on what you're selling and how you're selling it. A lot of the startups on HN are web-based companies, and if your pitch is tight and concise, you c

It depends on what you're selling and how you're selling it. A lot of the startups on HN are web-based companies, and if your pitch is tight and concise, you can outsoruce some of the early (tele)sales pretty effectively. There are lots of companies that specialize in outbound/telesales. If you can bring them good qualified leads (like through a web signup form, or other self-selected method) then sales outsourcing in that scenario can be very effective. If your sales cycle is long, complex, or otherwise requires more face-to-face time, then outsourced sales are unlikely to be very cost effective for you. Early sales people can be found on a commission basis, but you need to really know your target price and market pretty well. Base vs. commissions, recoverable draws, over-plan accelerators and such all need to be thought through somewhat carefully to make sure you don't end up in a regrettable situation. Without more info on your company, product, market, etc. it's hard to give more finite advice.