I did not have Pm fit. Not sure I do yet either, but that’s hasn’t stopped me from acquiring customers. It’s helped me narrow down who my audience actually is.

I did not have Pm fit. Not sure I do yet either, but that’s hasn’t stopped me from acquiring customers. It’s helped me narrow down who my audience actually is. Even if someone signs up and the cancels, that’s still valuable information. At first I churned away a lot of the early customers, but by refining and talking to those customers that signed up whether they canceled or continued, helped me refine the offering a lot. My conclusion has been that the most valuable thing I can do is to acquire as many customers as possible, as cheaply as possible, as quickly as possible to validate and refine.