Can't say I can name a company that has happened to. Do you have any examples in mind? Here are a couple of ideas. If you ask users how to make X better they

Can't say I can name a company that has happened to. Do you have any examples in mind? Here are a couple of ideas. If you ask users how to make X better they will suggest incremental changes to X. When you phrase the question "How do we improve the current solution to a problem" you rarely get a different solution. You quite often get an incremental improvement to the solution. Notice how you have quit focusing on the problem, and started focusing on your solution? It rather binds what you are willing to consider in the future. The second is doing whatever your customers want is even worse than design by committee, it is design by a committee that doesn't interact or have the same general goals. A Feature set should provide a clear an concise vision. Committees rarely have that, and random people suggesting things certainly don't.