Exactly, just like cable TV, the next step is paid with ads! Once an advertiser, always an advertiser. There was a great 20 retrospective on CNN (24 years ago

Exactly, just like cable TV, the next step is paid with ads! Once an advertiser, always an advertiser. There was a great 20 retrospective on CNN (24 years ago in June and no doubt put together by a thoughtful intern) that showed the CNN anchor talking about how being a paid cable news program meant they could be trusted not to be influenced by advertisers... then they cut to advertising!