How many times must we re-learn "Good. Fast. Cheap. Pick Two"? The two of those that are easy to measure will always get chosen. It's not that people don't wan

How many times must we re-learn "Good. Fast. Cheap. Pick Two"? The two of those that are easy to measure will always get chosen. It's not that people don't want "good", it just takes a lot of effort to figure out if you are getting something good or not. Reputation is one way, but that can be, and often is, spent for short-term gain.