What if I told you that for a decade there has been a separate service where the largest content creators on YT upload their videos without sponsorships + add e

What if I told you that for a decade there has been a separate service where the largest content creators on YT upload their videos without sponsorships + add extras for a monthly subscription? And this site has had issues building + shipping features at scale? It is, in general, a very poor substitute for the player + server experience YT offers. Yet 10+ years later, no one at YT has sat up, taken notice and said, "Hey, maybe people don't want to pay for YT directly, but what if they want to support their favorite creators?" "What if we really doubled down on the creator experience? What if we made it possible for them to post uncensored, subscriber only videos? What if we made it possible for their most loyal fans to ALWAYS see their video without clicking a bell?" "What if we made it easy for them to sell merch? What if YT channels were actual channels and way more focused on the creator?" "What if we made a better editing suite? And what if we AGGRESSIVELY paid the largest creators on this other platform to switch to us exclusively for X years?" And then rolled these features out across the world at insane Google scale. Something this languishing feature-as-a-company can't compete with. I'm willing to bet that would make far more money than YT driving off creators and users. Creators are the future of content. With some ads mixed in. Viewers spend billions supporting their creators. Apparently that languishing competitor has a GMV of $2B. It's fair to say that with Google's scale + resources to invest initially, they could easily 10x that. There's one creator on their platform that has launched a multi-billion dollar brand off of it. An individual creator. And YT gets (almost) none of that sweet sweet upside. It seems that Google doesn't want to make more money by building a better mousetrap anymore. That kind of thinking clearly isn't welcome at Google/Alphabet/Soup. edit — "Channel Memberships" and "Subscriptions" are Google's half-hearted version of this, but it's not a serious attempt. It's the usual Google Allo, Google Messages, Google Chat, Google Spaces, Google+, Google Messenger, Google Duo style of product execution. So half-hearted that you probably didn't notice that Google Messenger doesn't exist. They've never given a serious monetisation strategy a shot. It could be far more valuable than the ad driven market they're serving right now.