3 ms·

Everything gets pushed to its breaking point in the cycle of improvement and then enshittification, and YouTube is the perfect example. Loads of people were ha

Everything gets pushed to its breaking point in the cycle of improvement and then enshittification, and YouTube is the perfect example. Loads of people were happy with the ads early on. One ad, immediately skippable but occasionally it would grab your attention and you'd stick through it, and then you got to the content. Now it's multiple ads, many unskippable, and then randomly inserted ad breaks with zero respect for the content (you would think that Google would have the AI chops to find appropriate "intermission" points), all so you can watch the content where the creator is pushing snake-oil supplements, pillows and VPN products. It has reached the point of absurdity. For a content system where a tiny fraction of creators are yielding all of the rewards. And while Premium seems like the solution, at least for the former problem, we all surely realize that once Google has captured enough of the market in Premium, "trials" of Premium, "curated" ads will begin. Something something support creators. As a total aside about ads, I'm surprised the ad industry has made zero headway into ad customization or even variations. There's some gambling ad that plays over and over again during NFL games here in Canada (and probably all other sports) that has a guy talking about his "system" for gambling responsibly or some such whitewashing of a garbage industry. The other guy then reveals his system and it's a cat pawing at some balloons. I've seen this ad literally thousands of times. I don't even know what fungible, evil gambling company runs the ads because it's tuned out so much. But couldn't they have dozens of variations of the guy revealing his system? How is that not a thing? 100s of variations. Thousands. It would probably capture my attention instead of always the same cat balloons thing.

jyap 3y ago
> But couldn't they have dozens of variations of the guy revealing his system? Interesting thought. There is a big cost to this on the ad creator side. I also wonder about how they would make a customizable standardization for this? In email we can use fields like your name and job title, for example with targeted LinkedIn recruiters. I can foresee video ads which utilize AI calling your name.. I guess this is Minority Report.. But underlying this modern web ads already give us granular targeting though interests. So most of the benefit is already there.

jyap 3y ago

> But couldn't they have dozens of variations of the guy revealing his system? Interesting thought. There is a big cost to this on the ad creator side. I also wonder about how they would make a customizable standardization for this? In email we can use fields like your name and job title, for example with targeted LinkedIn recruiters. I can foresee video ads which utilize AI calling your name.. I guess this is Minority Report.. But underlying this modern web ads already give us granular targeting though interests. So most of the benefit is already there.