Who is the "user" in this case? The viewer, the publisher, or the advertiser? They all have very different needs. Two of them are being served very well in a

Who is the "user" in this case? The viewer, the publisher, or the advertiser? They all have very different needs. Two of them are being served very well in all of this as long as not too many viewers are being pushed away. I am not defending this. In fact, as a "user", I am actively using Youtube less over this. Just providing the example of these internal concepts can be twisted by perspective.