4 ms·

From the beatings-will-continue-until-morale-improves school of marketing. No thanks. (And I wonder if advertisers know how their ads are being played? That ad

From the beatings-will-continue-until-morale-improves school of marketing. No thanks. (And I wonder if advertisers know how their ads are being played? That ad is worth a lot less to Apple on the 5th play, and negative on the 10th).

rapnie 3y ago
When I owned an Apple table I saw this beer ad about 20 times in a row, while watching a conference video. It had an annoying song. And I made a solemn oath to myself I will never buy a beer with that brand again in my life.
- lacrimacida 3y ago
  I wish your response was more generalized and people would punish brands for intrusive/abusive or advertising in bad taste. In Europe and perhaps other parts of the world advertising is a bit more bearable as compared to what’s the norm in the US.
- dylan604 3y ago
  The sad thing here is I doubt the beer company is intending this to occur. They just offer Google $X spending, and they are ensuring they get every one of those $s. A similar thing happens in a lot of the streaming platforms. The same ads are shown relentlessly. Advertisers aren't stupid, and they are aware of ad fatigue. I can't imagine they are possibly happy about the situation. OR...I have no clue what I'm talking about and they are quite tickled about the situation and this is why it continues
stingraycharles 3y ago
Advertisers can pay a premium to frequency cap their ads. Usually they get a sweet heart deal on remnant inventory, which sounds like what you’re watching.
- lacrimacida 3y ago
  But how effective is it for sales? Watchere could get alienated from abusine ads and in turn avoid the brand, does’t anyone really care? It’s all dumb meaningless metrics all the way down?
  - kurthr 3y ago
    Exactly, it has negative value. You will hate it forever and tell your friends. I'm not sure how making something bad cheap makes it better. I'll slam a door on your foot once for a $, or 100 times for only 10 cents!
    - ImHereToVote 3y ago
      I don't think I could afford to refuse such a deal.

rapnie 3y ago

When I owned an Apple table I saw this beer ad about 20 times in a row, while watching a conference video. It had an annoying song. And I made a solemn oath to myself I will never buy a beer with that brand again in my life.

lacrimacida 3y ago
I wish your response was more generalized and people would punish brands for intrusive/abusive or advertising in bad taste. In Europe and perhaps other parts of the world advertising is a bit more bearable as compared to what’s the norm in the US.
dylan604 3y ago
The sad thing here is I doubt the beer company is intending this to occur. They just offer Google $X spending, and they are ensuring they get every one of those $s. A similar thing happens in a lot of the streaming platforms. The same ads are shown relentlessly. Advertisers aren't stupid, and they are aware of ad fatigue. I can't imagine they are possibly happy about the situation. OR...I have no clue what I'm talking about and they are quite tickled about the situation and this is why it continues

stingraycharles 3y ago

Advertisers can pay a premium to frequency cap their ads. Usually they get a sweet heart deal on remnant inventory, which sounds like what you’re watching.

lacrimacida 3y ago
But how effective is it for sales? Watchere could get alienated from abusine ads and in turn avoid the brand, does’t anyone really care? It’s all dumb meaningless metrics all the way down?
- kurthr 3y ago
  Exactly, it has negative value. You will hate it forever and tell your friends. I'm not sure how making something bad cheap makes it better. I'll slam a door on your foot once for a $, or 100 times for only 10 cents!
  - ImHereToVote 3y ago
    I don't think I could afford to refuse such a deal.