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Unfortunately ads work even if the person is very disinclined to the purchase when viewed. When faced with a decision in store many months later, even years, wh

Unfortunately ads work even if the person is very disinclined to the purchase when viewed. When faced with a decision in store many months later, even years, whichever brand you recognize more will be more likely to be purchased. Ads are a very effective form of brainwashing. One might recall the adage that "there is no such thing as bad PR".

the_af 3y ago
I know this is often repeated and believed, and to be honest I sort of believe it can work, but my belief is unsupported. Are there serious and conclusive studies showing that ads affect purchasing decisions "subliminally" like this? Even when you are not interested in the ad, or even irritated by the fact you're not allowed to skip or hide it?
- imran-iq 3y ago
  If you want a N=1 "study" https://blog.imraniqbal.org/advertising-works/ https://blog.imraniqbal.org/advertising-works/
jorvi 3y ago
I have automatically started to discount companies that need to ram ads in my face. If you are that desperate for me to buy your product instead of your competitors’, and I don’t see them aggressively advertising, I assume it is because their product is superior and you need to make up the difference with ad dollars. Even if that wasn’t true, a small part of me won’t want to buy your product out of sheer spite.
dexterdog 3y ago
Then explain why I refuse to go to Burger King in reaction to their commercials this football season with that god-awful song.
- qbrass 3y ago
  A bunch of people who didn't watch their commercials and don't have that feeling about Burger King just got a reminder that they still exist. In spite of your hatred for them, you just provided better advertising than they did for free.
bluish29 3y ago
This is a common argument that some people are using. Maybe it works for many people but for me ans my circle we usually would ignore the products that spam you with ads everywhere. So for example if I am looking for a VPN service I will never even consider Nord VPN in my search quest. Their claims in the ads are unbelievable. I apply this at all products in different areas. So my mind ia trained to, oh this was thr product I saw these ads over and over encouraging me to buy it, so it must be bad let's look into something else.
- mdale 3y ago
  Your actively thinking of the brand you want to avoid; so at least the ads were successful in registering the brand. Even if your avoiding said brand it's probably counted as success in terms of brand awareness.
  - bluish29 3y ago
    Interesting point but this raises the question. Does negative awareness about product counts today as marketing success?
Dr_Birdbrain 3y ago
Are we sure this is true? The last few years we have seen huge amounts of psychology research be discredited and overturned. Is it possible that the foundational ideas of advertising wouldn’t replicate, but everybody is too scared to look?

the_af 3y ago

I know this is often repeated and believed, and to be honest I sort of believe it can work, but my belief is unsupported. Are there serious and conclusive studies showing that ads affect purchasing decisions "subliminally" like this? Even when you are not interested in the ad, or even irritated by the fact you're not allowed to skip or hide it?

imran-iq 3y ago
If you want a N=1 "study" https://blog.imraniqbal.org/advertising-works/ https://blog.imraniqbal.org/advertising-works/

jorvi 3y ago

I have automatically started to discount companies that need to ram ads in my face. If you are that desperate for me to buy your product instead of your competitors’, and I don’t see them aggressively advertising, I assume it is because their product is superior and you need to make up the difference with ad dollars. Even if that wasn’t true, a small part of me won’t want to buy your product out of sheer spite.

dexterdog 3y ago

Then explain why I refuse to go to Burger King in reaction to their commercials this football season with that god-awful song.

qbrass 3y ago
A bunch of people who didn't watch their commercials and don't have that feeling about Burger King just got a reminder that they still exist. In spite of your hatred for them, you just provided better advertising than they did for free.

bluish29 3y ago

This is a common argument that some people are using. Maybe it works for many people but for me ans my circle we usually would ignore the products that spam you with ads everywhere. So for example if I am looking for a VPN service I will never even consider Nord VPN in my search quest. Their claims in the ads are unbelievable. I apply this at all products in different areas. So my mind ia trained to, oh this was thr product I saw these ads over and over encouraging me to buy it, so it must be bad let's look into something else.

mdale 3y ago
Your actively thinking of the brand you want to avoid; so at least the ads were successful in registering the brand. Even if your avoiding said brand it's probably counted as success in terms of brand awareness.
- bluish29 3y ago
  Interesting point but this raises the question. Does negative awareness about product counts today as marketing success?

Dr_Birdbrain 3y ago

Are we sure this is true? The last few years we have seen huge amounts of psychology research be discredited and overturned. Is it possible that the foundational ideas of advertising wouldn’t replicate, but everybody is too scared to look?