I'm sorry, but yes, Jordan Peterson is a person that has decided to make himself toxic and part of a polarizing marketing narrative to sell more books, get more

I'm sorry, but yes, Jordan Peterson is a person that has decided to make himself toxic and part of a polarizing marketing narrative to sell more books, get more high-paying speaking gigs, and in general brand himself in a very specific, controversial way. While I believe that the kind of "extreme wokeness" of a small part of close-minded US "liberals" and Academia is detrimental to the democratic discourse, I also believe that Jordan Peterson has been repeatedly playing with fire, and demonstrated toxic traits that invalidate his own Academic work. Refusing exposure to someone who embraces by proxy that narrative is perfectly fine for commercial establishments that need to target a specific demographic. He's just not in target. He should be fine with that, considering that's how their beloved capitalism and free market work. This reads a bit as if Judith Butler would complain that nobody's inviting her to talk about her feminist memoir in LDS bookstores in Utah.