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So it's not necessarily shrinking, it's more that the biggest podcast publisher altered how they are delivered based upon current listener usage rather than aut
by jjordan 3y ago
So it's not necessarily shrinking, it's more that the biggest podcast publisher altered how they are delivered based upon current listener usage rather than automatically deliver every episode forever, and it turns out that most people actually didn't listen to every episode forever.
Certainly this discrepancy has to have been known about for some time. I speculate that the ad industry had some influence on this decision to bring listener metrics more in line with reality.
- mccr8 3y agoThere's no need to speculate, as the article literally says that: "Industry groups agree: Sounds Profitable, a podcast monetization trade group, lobbied Apple to make the change, and said that it would lead to more accurate audience info and more effective advertising."
- daniel_reetz 3y agoGreat example of how the invisible hand of big tech enacts large scale behavioral change.
- vosper 3y agoI'm not sure it's an invisible hand - seems pretty well known amongst people affected by it (podcast producers, advertisers). This is the second time I've heard of this downloading change in the past few weeks, and I've got no connection to the podcast industry. And what's the large scale behavioural change? People weren't listening to all the podcasts that the app had been downloading, and they still aren't?
- brazzy 3y agoThe behavioural change will be one the podcaster's side, who now have to worry more than previously about keeping listeners enganged.
- deleted 3y ago[deleted]