I feel like this explains a lot about modern crapitalism. How did we get to a point where designers who have very little technical understanding have more power

I feel like this explains a lot about modern crapitalism. How did we get to a point where designers who have very little technical understanding have more power than actual engineers who actually build the actual products? Is it just that every company, in some grand vision of world domination, transitioned their culture from "we make good stuff" to "we sell a lifestyle"? Did the marketing wonks really infect and metastasize so completely that the idea of a thing is now more important than the actual thing, even inside the literal engineering of a product? Do these people really think, "well we can sell an idea, but you can't really sell a product"? What the fuck? The actual product is the whole point!! These fucking "idea people" have all conglomerated and seized power and it's really beginning to show in modern life. It feels like most everything i own was crafted to be marketed first and actually fucking work second.