If you're not already in Austin, it's not a good idea. - ATX climate is brutal compared to San Diego's idyllic mild nature. It's 19 F right now and last summer

If you're not already in Austin, it's not a good idea. - ATX climate is brutal compared to San Diego's idyllic mild nature. It's 19 F right now and last summer, it was 105-110 F every day for several months. Blizzards and ice storm. Power outages. - More homeless people than SD but not quite LA levels. - Property taxes. Some areas have an effective 2%/year rate. - Women lack humane and proper reproductive medicine legal protections. - ATX is the worst of mix of big and small. Tons of skyscrapers went up that pushed out Austin fixtures and squashed local gathering places. It's approaching San Jose downtown but with worse roads. - Lots of traffic. I-35 is a parking lot 16 hrs/day. - Massive influx of cool-chasing, mid-West, unhip, boring yuppies who buy wildly inappropriate dogs for apartments, don't train them, leave shit everywhere, and then drag them around by the neck because they're totally clueless about training. - It's nothing like the DFW metroplex which is a proper, complete urban area. - Seasonal waves of Airbnb partiers but not this year because of the weather. - Sure there's some music acts but you're probably going to have to drive to HTX or DFW. - Texas is known for industrial pollution and lax regulations. - Urban traffic design hostile to pedestrians and non-automotive users with random, unexpected chunks of concrete everywhere. ---- Also, Apple had a reputation for not getting sucked into emotional market fads or hockey-stick bubble over-hiring with massive layoffs later. It's doubly curious why then they would risk the fragile cohesion of niche, high-demand talent by trying to uproot their lives, that of N families including wives, husbands, and children, to shift somewhere else entirely when technical telepresence means exist and are usable. It just seems like pointless, expensive, loss-oriented churn when anywhere with good internet and marginally close time-zone overlap does the trick. (Queue "The Beatles - The Inner Light".) Perhaps this board shakeup is just a passive signal that really it's time for TC to go and the new board to find a bolder Apple leader who's going to lead with new categories without cannibalizing the central business to maximize short-term profits.