5 ms·
Why do people pay premium for "hand made", "artisanal" etc? If AI is cheap, then by using AI generated content to cut costs, you will cheapen your brand by ass
by dtf 3y ago
Why do people pay premium for "hand made", "artisanal" etc?
If AI is cheap, then by using AI generated content to cut costs, you will cheapen your brand by association. There are examples of brands doing this to themselves already.
- janalsncm 3y agoSome people pay a premium for handmade, artisanal stuff. In the past, that was the only option. Today, most people buy mass produced goods. You can still buy handmade furniture, but most don’t. You can still ride a horse-drawn carriage, most don’t.
- omeid2 3y agoAnd who says you can't use AI to produce cheaper "handmade" and "artisanal" stuff? I am not saying this in gist or to as a gotcha, the reality is that many --I dare say majority of-- "handmade" and "artisanal" brands are just that "brands" and are often only slightly --if that-- different from their mass produced "counter-parts". And yes, I hate how much quote I had to use too, you can blame the marketing people for that.
- spaceman_2020 3y agoI literally used Midjourney to create luxury brand quality images for one of my d2c product. The images are at par with print ads for top tier luxury brands. My friends who work in creative industries had to zoom in 300% to spot that its AI generated. Average consumers won’t be able to tell at all Do yourself a favor and head over to Midjourney’s explore tab after signing up for an account.