Again, so what? I'm not suggesting this be a major factor. If there's better data indicating that 10,000 people are full of shit, then fine, go with that. Bu

Again, so what? I'm not suggesting this be a major factor. If there's better data indicating that 10,000 people are full of shit, then fine, go with that. But, it's pretty clear in a case like this that the 10,000 people does indicate a much larger interest. Almost half of American households have dogs these days. It's not a big stretch to imagine most of them would want their dogs to live longer and be healthier into old age.