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Why would an airline buy an Airbus, or a Boeing branded Airbus with Boeing markup?
by megablast 3y ago
Why would an airline buy an Airbus, or a Boeing branded Airbus with Boeing markup?
- selimthegrim 3y agoThey’re already buying an Airbus branded Bombardier with an Airbus markup so why not?
- LgWoodenBadger 3y agoPeople do strange things, like buying John-Deere-badged excavators manufactured by Hitachi, or JD-badged dozers manufactured by Liebherr.
- mindslight 3y agoOr JD-badged lawnmowers built by MTD.
- lmm 3y ago> Why would an airline buy an Airbus Because they're the best planes available? > or a Boeing branded Airbus with Boeing markup? Because the Boeing markup is less than the US import tariff?
- shiroiuma 3y agoBecause they have no choice. There are currently 2 aircraft companies in the world that make commercial jets: Boeing and Airbus (we'll ignore Comac for now). If Airbus somehow bought up all of Boeing's manufacturing facilities and capability, leaving Boeing as just a re-badger, then airlines would have no choice but to buy an Airbus that either has an Airbus badge or a Boeing badge.
- jqpabc123 3y agoIn a word ---- marketing. For the same reason people currently buy "American" autos (and planes) built from parts sourced around the world. In American management culture, marketing is the knee jerk solution to any problem and the holy grail from which all revenue is gifted. They are true believers in the "magic" of being able to "game" people into making decisions based on something other than logic. This same culture explains how/why the internet we have today is built around privacy invasion and (wait for it) ... marketing.