7. You need to achieve revenue at some point. No one can afford millions of "loss" forever. If they succeed, this will be one of the longest market bet in a lo

7. You need to achieve revenue at some point. No one can afford millions of "loss" forever. If they succeed, this will be one of the longest market bet in a long while. Longer term than financing land caravans to India to buy spice, clipper to china for tea, or caravels to the americas.