Clickbait is content titled in a way that intentionally obscures the critical information, forcing one to click through to find it, when that isn't necessary.

Clickbait is content titled in a way that intentionally obscures the critical information, forcing one to click through to find it, when that isn't necessary. The fact that it's needlessly inflammatory ("North America can't build nice apartments") is unfortunate as well. I guess the one in which I live is shit? A non-clickbait title for this content might be "[how] the two-staircase rule limits apartment construction in North America". Note how it was both possible and easy to name the rule before the click, if one wished to do so, rather than bait people into clicks.