> I have yet to reconcile how any good person could step up to run a business in a world where the sociopaths almost always win. Not-being-a-sociopath is a USP

> I have yet to reconcile how any good person could step up to run a business in a world where the sociopaths almost always win. Not-being-a-sociopath is a USP itself: users/customers of a product/service/system/platform that resists _enshitification_ will likely stay loyal, especially when the service offered relies on network-effects; I read this why Craigslist is still around, for example; similarly, Apple's tight control over their own platform (for better and for worse) keeps people (like myself) attached to iOS, after-all, the iOS home-screen doesn't show you ads for CandyCrush or Evernote when you get a brand new phone, but Windows 10 does - so both Apple and Craigslist are examples of when not-being-sociopathic results in a solid business, faithful customers, and a decent public reputation. Of course, this doesn't apply when the bad eggs are able to simply buy-out any civic-minded competition (e.g. if Craigslist was publicly traded, they'd have been acquired by a major legacy publisher by now). On a related note, I don't suppose you've heard of "B Corporation"? https://www.bcorporation.net https://www.bcorporation.net - apparently companies are now advertising that they're not optimizing for shareholder value - it's something I've seen an increasing amount over the past year - though I'm not-yet-convinced it isn't something like a greenwashing campaign or a fig-leaf like BBB. We shall see...