Oh, definitely. I just find it fascinating how much of a difference it makes - that upfront membership charge scares a lot of people away even though you can ma

Oh, definitely. I just find it fascinating how much of a difference it makes - that upfront membership charge scares a lot of people away even though you can make it back with a single purchase on some individual items. The Econ 101 model wouldn’t have me thinking that big a gap would persist but it’s not exactly news that humans aren’t incredibly rational cost-minimizers.