3 ms·
> why are manufacturers pushing “crossovers” and SUVs on consumers and why are consumers buying them? They’re pushing crossovers because they can sell them for
by goodluckchuck 3y ago
> why are manufacturers pushing “crossovers” and SUVs on consumers and why are consumers buying them?
They’re pushing crossovers because they can sell them for a higher margin. A taller vehicle looks like you’re getting more for your money. Of course, they don’t actually cost that much more to make.
People buy them because that’s what’s on the lot and that’s what’s trendy… and the manufacturers create the trends to increase profits.
The market is rational, but no one said it was very smart.