> a weird uncool stigma about them would be easiest to just move the marketing dollars from the Mustang to the Sienna, but those dollars come from the markup o

> a weird uncool stigma about them would be easiest to just move the marketing dollars from the Mustang to the Sienna, but those dollars come from the markup over BOM that Mustang owners are willing and able to afford Sienna purchasers probably don't mind paying less for a stigma since their primary concern likely is carrying kids around, instead of advertising their ability to have them in the first place