This just incentivizes companies to do this behaviour until their first warning. If you want companies to follow the rules from the get-go you better make sure

This just incentivizes companies to do this behaviour until their first warning. If you want companies to follow the rules from the get-go you better make sure that your first fine makes them regret ignoring the rules. If you make the incentives to ignore the rules until they get caught the first time then companies will do that. HelloFresh got huge numbers of subscribers based on this strategy for pennies. Even if they stop now the next competitor will do the same thing until they get the first fine. It's like saying that your first murder should just result in a warning or a token fine. This basically gives everyone one "free" murder and it would be a waste not to use it. (Moral issues aside of course)