Ads work on the brain on many levels. Often affecting us below conscious recall. They work on us even if we don't like them. For example a feel good video from

Ads work on the brain on many levels. Often affecting us below conscious recall. They work on us even if we don't like them. For example a feel good video from a car company won't make us go out and buy the car. That's not the intention. The aim is not for you to click through right then and spend. The intention is about feeling of the brand. So maybe in 2 years time when you have forgotten the specific ad and are in a position of trading in your old car you will choose this brand of car compared to a similar one from a company that didn't advertise. Ads are worse than we think. They work on many levels to manipulate us.