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It is possible that overuse of A/B testing results in a local maximum, with sweeping changes needed to reach the global maximum. That's not overuse - that's ju
by adrianhoward 15y ago
It is possible that overuse of A/B testing results in a local maximum, with sweeping changes needed to reach the global maximum.
That's not overuse - that's just bad use :-) There is nothing to stop people split testing radical redesigns.
- alextp 15y agoIt's actually a more subtle problem: if you test a radical redesign, there's a higher likelihood it will fail even if a subsequent series of small changes to it would have produced something better, just because the incumbent is so well optimized.
- adrianhoward 15y agoSo, so right. What I was trying to say was that the problem isn't with A/B testing - it's with overly simplistic usage and interpretation of A/B testing.