This is misleading. Gross margin excludes operating expenses and taxes. Net margin or operating margin is more meaningful. Here's now the operating margins stac

This is misleading. Gross margin excludes operating expenses and taxes. Net margin or operating margin is more meaningful. Here's now the operating margins stack up for Q3 2023 Nvidia 57.5% https://www.nasdaq.com/market-activity/stocks/nvda/financials https://www.nasdaq.com/market-activity/stocks/nvda/financial... Microsoft 47.6% https://www.nasdaq.com/market-activity/stocks/msft/financials https://www.nasdaq.com/market-activity/stocks/msft/financial... Meta 40.2% https://www.nasdaq.com/market-activity/stocks/meta/financials https://www.nasdaq.com/market-activity/stocks/meta/financial... Apple 30.1% https://www.nasdaq.com/market-activity/stocks/aapl/financials https://www.nasdaq.com/market-activity/stocks/aapl/financial... Google 27.8% https://www.nasdaq.com/market-activity/stocks/goog/financials https://www.nasdaq.com/market-activity/stocks/goog/financial... IBM 14% https://www.nasdaq.com/market-activity/stocks/ibm/financials https://www.nasdaq.com/market-activity/stocks/ibm/financials Amazon 7.8% https://www.nasdaq.com/market-activity/stocks/amzn/financials https://www.nasdaq.com/market-activity/stocks/amzn/financial... AMD 3.8% https://www.nasdaq.com/market-activity/stocks/amd/financials https://www.nasdaq.com/market-activity/stocks/amd/financials Apple is still extremely profitable for a company that primarily makes and sells hardware. Nvidia has a higher margin but that's because of the AI boom.