4 ms·
The reason is that they have captured a set of customers who don't want cheap fast food, they want McDonalds. Same for most other similar chains. Chipotle was
by paxys 3y ago
The reason is that they have captured a set of customers who don't want cheap fast food, they want McDonalds. Same for most other similar chains.
Chipotle was great when it was a filling Mexican-ish meal for $5-6. Today the same food is $13-16. It makes no sense for them to stay in business when you can get a burrito for the same price from a much nicer Mexican restaurant across the street, but the people going there specifically want Chipotle burritos and are willing to pay $16 for it.
- QuarterReptile 3y agoFWIW, I see 9.20 for Chipotle in Maryland (and one of the more expensive parts of that expensive state, at that) for the chicken burrito/bowl, no add-ons. I don't deny the disappearance of formerly free hacks and add-ons, or that price has gone up, but the nearly 2.5x probably has some local craziness thrown in. Edit: ouch, just saw it jumped to 10.10 since my last monthly Chipotle order.
- Rapzid 3y agoAnd that's without guac? What's the point.
- cwalv 3y agoI stopped at a chipotle in the Bay area a couple months ago; the check was $19. I was pretty surprised
- teaearlgraycold 3y agoReally? I get the vegetarian burrito (includes guac, I get a second bean scoop as well) in the bay for $10 after tax, no tip prompt either which is nice.