Those two really expensive ones in western Massachusetts are on a toll road in a sparsely populated area (Mass Turnpike/I90). Lee is a rest area franchise and a

Those two really expensive ones in western Massachusetts are on a toll road in a sparsely populated area (Mass Turnpike/I90). Lee is a rest area franchise and a de facto monopoly - no competition for hamburgers unless you significantly interrupt your journey. There are likely high fees charged to the franchisee to operate at that location over a period of many years.