>I mean is that all scalable channels seem saturated currently What facts lead you to this observation? What channels are you referring to? >Getting an audie

>I mean is that all scalable channels seem saturated currently What facts lead you to this observation? What channels are you referring to? >Getting an audience to validate an idea is as much work if not more than building the idea. Is an audience absolutely necessary or are a few paying customers enough? The answers to this question and yours depend on what you're trying to achieve, on the sector, the people you want to serve, etc. These dictate the channels. >So how do you scale this? Scale what exactly? And do you have something that works and is viable (in a business sense) you want to scale. I'd say we live in a world with more noise where attention is scarce. It is a time to focus more, eliminate the superfluous, concentrate on fundamentals, reduce buzzwords, experiment, and be systematic.