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>getting sufficient eyeballs on them to validate a market seems like a huge pain due to channel saturation, unless you already have a huge social media followin

>getting sufficient eyeballs on them to validate a market seems like a huge pain due to channel saturation, unless you already have a huge social media following. "Social media" is not the only channel, and "saturation" of that "channel" does not equate "channel saturation" because, as I said, it's not the only "channel", only one "channel". Explore other distribution channels. This should come first, or second only to market. Select a sector. Select a segment that can pay. It helps if it can be looked up, found, targeted, reached, addressed. Distribution channels. Find segment's problems. It is a huge advantage if interacting with said segment is subjectively not draining/soul-crushing. It is great if the interaction is enjoyable. It helps if the entities are actually aware of the problem. That's a huge understatement. If they're not aware of the problem, you'll have to educate/inform/identify that problem for them which increases your sales complexity (and customer acquisition cost, and veering towards high-touch sales). You'll potentially be creating a market/category and it's a whole other game. Potentially huge reward, but definitely risky. It helps (understatement) if these entities have spent money to solve the problem (bonus point if the problem still persists/was not solved - find out why/how/when/how much). (They have a budget to solve a problem they're aware of but the problem persists or the solution is sub-par). There's actual demand from someone who can pay. It helps to talk with an agent who can sign a purchase order/check/ or swipe a credit card in a low-touch self service mode. Even more so if said agent has skin in the game/stake/a vested interest (reward/punishment with regards to the outcome of solving the problem/failure to do so). Scope. Success criteria. Job to be done. Metrics. What does it look like when the problem is solved. Decision makers/owners, decision process (one? many? committee? veto? exec decision to green-light sufficient in spite of? no-go if anyone disagrees? discretionary spending and credit card swipe?) Then start thinking about a potential solution or product that solves that problem.

lulznews 3y ago
Maybe I didn’t explain channel saturation well enough - what I mean is that all scalable channels seem saturated currently. Getting an audience to validate an idea is as much work if not more than building the idea. So I’m looking for ways to decrease that moat. Agree with all your other points. So how do you scale this? Identify targets via LinkedIn and direct outreach to them?
- Jugurtha 3y ago
  >I mean is that all scalable channels seem saturated currently What facts lead you to this observation? What channels are you referring to? >Getting an audience to validate an idea is as much work if not more than building the idea. Is an audience absolutely necessary or are a few paying customers enough? The answers to this question and yours depend on what you're trying to achieve, on the sector, the people you want to serve, etc. These dictate the channels. >So how do you scale this? Scale what exactly? And do you have something that works and is viable (in a business sense) you want to scale. I'd say we live in a world with more noise where attention is scarce. It is a time to focus more, eliminate the superfluous, concentrate on fundamentals, reduce buzzwords, experiment, and be systematic.

lulznews 3y ago

Maybe I didn’t explain channel saturation well enough - what I mean is that all scalable channels seem saturated currently. Getting an audience to validate an idea is as much work if not more than building the idea. So I’m looking for ways to decrease that moat. Agree with all your other points. So how do you scale this? Identify targets via LinkedIn and direct outreach to them?

Jugurtha 3y ago
>I mean is that all scalable channels seem saturated currently What facts lead you to this observation? What channels are you referring to? >Getting an audience to validate an idea is as much work if not more than building the idea. Is an audience absolutely necessary or are a few paying customers enough? The answers to this question and yours depend on what you're trying to achieve, on the sector, the people you want to serve, etc. These dictate the channels. >So how do you scale this? Scale what exactly? And do you have something that works and is viable (in a business sense) you want to scale. I'd say we live in a world with more noise where attention is scarce. It is a time to focus more, eliminate the superfluous, concentrate on fundamentals, reduce buzzwords, experiment, and be systematic.