http://book.personalmba.com/12-standard-forms-of-value/ http://book.personalmba.com/12-standard-forms-of-value/ It is likely you fall into one or more of these

http://book.personalmba.com/12-standard-forms-of-value/ http://book.personalmba.com/12-standard-forms-of-value/ It is likely you fall into one or more of these. "We're depending on user aggregation to drive advertising revenues initially, but hope to move to move into white label SaaS as we develop our platform." would be a good 15 second answer.