Marketers use the term channel to describe a way to reach an audience: social media platforms, SEO content, content marketing, ads, podcasting, etc. Saturation

Marketers use the term channel to describe a way to reach an audience: social media platforms, SEO content, content marketing, ads, podcasting, etc. Saturation is maximizing the rate with which marketers flood these channels with messages. This is a big topic amongst B2B marketers nowadays because buyer behavior is changing.