> We train our cognition to cancel out ads. We avoid them. Anecdotally, I've noticed that with Reddits latest addition of allowing users to highlight posts yel

> We train our cognition to cancel out ads. We avoid them. Anecdotally, I've noticed that with Reddits latest addition of allowing users to highlight posts yellow with a "super upvote" that, without thinking about it, my eyes immediately ignore those posts. We are absolutely trained to ignore ads.