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I use Facebook ads. Before everyone goes “I tried that and it didn’t work” let me assure you that (done correctly) it’s highly effective. Current CAC of $80 whi
by clay_the_ripper 3y ago
I use Facebook ads. Before everyone goes “I tried that and it didn’t work” let me assure you that (done correctly) it’s highly effective. Current CAC of $80 which is paid back month 2. Went from 0-150 customers this way.
- lulznews 3y agoDo you think it’s effective for validating ideas though or did you already have PMF?
- clay_the_ripper 3y agoI did not have Pm fit. Not sure I do yet either, but that’s hasn’t stopped me from acquiring customers. It’s helped me narrow down who my audience actually is. Even if someone signs up and the cancels, that’s still valuable information. At first I churned away a lot of the early customers, but by refining and talking to those customers that signed up whether they canceled or continued, helped me refine the offering a lot. My conclusion has been that the most valuable thing I can do is to acquire as many customers as possible, as cheaply as possible, as quickly as possible to validate and refine.