The 70's through 90's were littered with the corpses of computer companies that were outcompeted and never recovered - the IBM PC/DOS/Windows 3.x effectively ki

The 70's through 90's were littered with the corpses of computer companies that were outcompeted and never recovered - the IBM PC/DOS/Windows 3.x effectively killed not only the competing CP/M (8080/Z80) market for PC's, but outcompeted the Amiga, Atari ST, and of course the entire 8-bit market was obsoleted by the 16-bit 80[2]86. Apple's struggle to enhance MacOS to keep up (vs Win95/NT juggernaut) at that time are well documented. At least Apple still had some brand recognition, so maybe you are right.