because of the adjective shatters. "doubles" is accurate but not as strong in the mind of the reader. it's like seeing an entry in youtube titled "person x DE

because of the adjective shatters. "doubles" is accurate but not as strong in the mind of the reader. it's like seeing an entry in youtube titled "person x DESTROYS person y" and it turns out it's just your normal, everyday, point/counter-point discussion. It's meant to increase the odds that you click, and that's literally what clickbait is.