Yeah it's almost a double-dip in some ways because they are taking money from a product's competitor to show you their alternative when you search for what you

Yeah it's almost a double-dip in some ways because they are taking money from a product's competitor to show you their alternative when you search for what you actually want, and then when you still/eventually end up going to the product page for the thing you want and you buy that, and Amazon takes a cut of that sale too.. If it wasn't a super shitty user experience, it would be genius!