Right, the key reason this line stings so bad is precisely that 99.9% of money and effort spent on advertising is capitalism-friction. It's waste-energy. It's e

Right, the key reason this line stings so bad is precisely that 99.9% of money and effort spent on advertising is capitalism-friction. It's waste-energy. It's escalating zero-sum games. It emphatically does not need doing. It's an accident. [EDIT] And that's the optimistic take. In fact a great deal of it is harmful, not just wasteful.