> Ads have existed long before clicks Not really. Advertising is pretty new, modern advertising with targeting market segments didn't exist until around the st

> Ads have existed long before clicks Not really. Advertising is pretty new, modern advertising with targeting market segments didn't exist until around the start of the 20th century[1]. The first ad supported media was in 1838[2]. Behavioral ads targeting individual user's are super new, though I'd argue TikTok and gacha games are orders of magnitude better at using behavioral manipulation than advertisers are. [1]https://en.wikipedia.org/wiki/Thomas_J._Barratt https://en.wikipedia.org/wiki/Thomas_J._Barratt [2]https://qprintgroup.com.au/history-of-print-advertising/ https://qprintgroup.com.au/history-of-print-advertising/