They also did that! > Because we lost so much data, we also instituted a self-reported attribution “how did you hear about us” survey. Eight months in, and we’

They also did that! > Because we lost so much data, we also instituted a self-reported attribution “how did you hear about us” survey. Eight months in, and we’ve actually found new channels and learned a lot about our old ones. Ironically, a lack of data actually led to new insights.