Hard to tell as we always advertised with Syntax. I would say the investments are related, but not connected (and made independently). We love Syntax, believe i

Hard to tell as we always advertised with Syntax. I would say the investments are related, but not connected (and made independently). We love Syntax, believe in brand advertising, and wanted to push more thre. We also hate the CX of cookie banners, I personally dislike wasteful tracking, and wanted to push the boundaries a bit on that front.